Create WhatsApp Message Templates

Create and submit WhatsApp message templates for Meta approval inside SendSeven. Step-by-step guide — no code, approved in minutes.

WhatsApp message templates are pre-approved message formats required for any outbound message sent outside the 24-hour customer service window. Meta reviews every template before it can be used, ensuring messages comply with their commerce and business policies. Templates support a header (image, video, or text), a body with dynamic variables, a footer, and optional call-to-action buttons. Once approved, a template can be reused across unlimited campaigns.

Active SendSeven account (sign up at app.sendseven.com)

Connected WhatsApp channel (complete the WhatsApp Setup guide first)

Verified Meta Business account for template submission and approval

WhatsApp Templates overview page listing approved, pending and rejected message templates with category filters and Create Template button

Entering template name and selecting category in SendSeven

Uploading a header image for the WhatsApp template with sample image field

Template body editor with variable placeholders and sample values

Submitting the WhatsApp template for Meta approval with live preview

Approved WhatsApp template status in SendSeven dashboard

Approved templates are sent through the POST /api/v1/whatsapp-templates/{template_id}/send endpoint. Body and button parameters are all passed inside a single variable_values object.

variable_values accepts three shapes depending on whether your template uses positional placeholders ({{1}}, {{2}}, …) or named placeholders ({{first_name}}, …). Pick the form that fits your template — and use the dict form whenever buttons or flow data are involved.

These keys are consumed from the dict regardless of whether the template uses positional or named placeholders. They control buttons and flow data — never body variables.

url_suffix — dynamic URL button. Replaces the {{1}} placeholder in the approved button URL. Suffix only, never the full URL.

otp_code — OTP / COPY_CODE button. The code customers will copy with one tap.

flow_data — FLOW button extra data. Must be a dict; merged with the screen payload sent to the WhatsApp Flow.

Three reserved keys live alongside your body variables ("1", "2", … or named keys) inside the same variable_values object. They control runtime values for buttons and flows that Meta lets you parameterise:

These keys work the same way regardless of which body-variable format you use. Drop them into a variable_values dict alongside positional body vars — {"1": "Anna", "2": "ORD-98765", "url_suffix": "ORD-98765"} — or alongside named body vars — {"first_name": "Anna", "order_id": "ORD-98765", "url_suffix": "ORD-98765"}. Keys you don't need can be omitted.

1. Open WhatsApp Templates
2. Create a new template
3. Add header and body content
4. Configure variables
5. Submit for approval
6. Use approved templates