Connectors
Connectors are pre-built integrations between SendSeven and third-party systems like CRM, online stores, or helpdesks. They handle the connection in the background so data flows automatically — a wired plug instead of loose cables.
What are connectors?
A connector is a ready-made, tested bridge between two software systems. Where an API gives you raw wires, a connector is the assembled plug — with all the sockets, fuses, and labels in place.
Concretely: anyone wiring SendSeven to Shopify has two options. One, build the connection against both APIs yourself. Two, enable the Shopify connector, enter API credentials, pick which events to sync — done.
Connector vs. API vs. Webhook
| Term | What it is | Who uses it |
|---|---|---|
| API | Raw blueprint | Developers |
| Webhook | Single event push | Developers |
| Connector | Complete end-to-end link to a specific system | Marketing, service, operations — usually no code |
| SDK | Programming library in one language | Developers |
Typical connector categories
Connectors cluster around the most-used system categories:
- E-commerce: Shopify, WooCommerce, Shopware, Magento — for order confirmations, shipping updates, abandoned carts.
- CRM: HubSpot, Salesforce, Pipedrive — for lead sync, status-triggered messages, contact enrichment.
- Helpdesk: Zendesk, Freshdesk, Intercom — for ticket sync between channel and helpdesk.
- Automation platforms: Zapier, Make, n8n — universal connectors with hundreds of additional target systems.
- Marketing tools: Klaviyo, Mailchimp, Brevo — for cross-channel campaigns.
How a connector works under the hood
Internally, every connector uses APIs and webhooks — it just hides that complexity. Typical flow:
- You authorize the connector (OAuth or API-key entry).
- The connector reads the available data fields of both systems.
- You configure mappings: "Shopify order status = 'shipped' → SendSeven sends WhatsApp template 'Shipping confirmation.'"
- In live operation the connector translates one system's events into API calls on the other — with error handling, retries, and logging.
Benefits of connectors
- Speed: Hours instead of weeks to a production integration.
- No code: Marketing, service, and operations teams can integrate themselves.
- Maintenance: When a provider changes its API, the connector vendor updates the bridge — not you.
- Built-in best practices: Rate-limit handling, auth refresh, safe handling of personal data.
When a connector isn't enough
Connectors cover standard flows. If you want to automate unusual workflows — downstream logic, custom data enrichment, multi-system choreography — direct API access or an automation platform like Make or n8n gets you there faster. Connectors and APIs aren't mutually exclusive: you can run both at the same time.
Connectors at SendSeven
SendSeven offers official connectors for the most-used systems in Europe and supports Zapier, Make, and n8n as universal bridges. Custom connectors can be built by developers via the SendSeven REST API plus webhooks.