WhatsApp Business API for SMBs: GDPR, from €9/month

Official WhatsApp Business API for European SMBs. Newsletters, AI support, every channel in one inbox. GDPR from Germany, from €9/channel/month. 14-day trial.

SendSeven is the official WhatsApp Business API platform for European SMBs. Marketing, support, and automation in one shared inbox, GDPR-compliant from Germany, from €79/month (Professional) with AI included. Try free with 100 test messages, no credit card.

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WhatsApp has become one of the strongest marketing and support channels: a toolkit to reach, convert, and retain customers long-term.

The best part: with the AI agent, both run almost fully automated.

Automated where it adds value, personal where it matters.

Hourly from May 17. Want me to check availability for 2 people?

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Your favourite brands in the May sale. Weekend only.

Lozenges like Dorithricin or Neo-Angin are over-the-counter and act fast. Want me to reserve some?

Booking confirmed ✈ Which room would you like?

Reminder: your fitting tomorrow at 10:00. Please bring your hearing aids.

Why WhatsApp Business, and what you actually need.

Three things every European SMB should know about WhatsApp Business today.

No other channel reaches that scale. No other gets opened that often, from haircut bookings to weekly grocery runs.

WhatsApp lands on the lock screen. Email goes to the Promotions tab. The gap decides whether your message gets read.

The official API is allowed, the Business app is not.

Newsletters, multi-agent inbox, CRM connection: only via the WhatsApp Business API.

Sell where your customers already read messages from friends and family every day. Newsletters, promos, and lead qualification, GDPR-compliant with opt-in. More attention per euro spent and lower customer acquisition costs than with classic online advertising.

Personalised, not bulk. You pick your audience, design the message with image and button, and hit send. Purchase history, location, service interval, or birthday: every attribute helps you reach exactly the right recipients. Every message becomes a sales moment.

Interactive messages with buttons and media

Recover abandoned carts, reactivate existing customers, trigger cross- and up-sell automatically. In the Flow Builder you define trigger, wait time, and the perfect follow-up message. Sends run while you sleep and convert after hours.

Click-to-WhatsApp ad, QR code in the shop window, newsletter widget on your site: every path leads into the same inbox. The AI agent qualifies on the spot: size, budget, preferred product. SendSeven collects qualified leads for you while you're on the road or asleep.

AI agent asks the qualification questions

Clean handover to your team with full chat history

You loved our spring collection. As a VIP, you see the summer collection 48 hours before everyone else.

Yay 🎉 you're the best 💚 already in the shop 🛍️

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Hi, I'd like to retile my bathroom, floor and walls. Can you send me a quote?

Hi! Our team is currently on-site. We can still get you a quote if you answer 3 quick questions.

WhatsApp marketing creates conversations.

Support decides whether they become customers.

5 MIN SETUP · 14 DAY TRIAL · NO PER-USER FEES

Give customers instant answers and your team time back, with an AI agent, a shared inbox, and FAQ automation.

Seven channels, one inbox: WhatsApp, Email, Live Chat, SMS, Instagram, Telegram, and Messenger. Each message routes automatically to the right teammate, complete with notes, reply templates, and full context.

First reply in under 1 minute, not hours buried in an email backlog

Skill- and workload-aware routing sends every request to the right person

Reply templates & quick texts cut handling time in half

Internal notes preserve full context across every handover

Four hybrid modes give you full control. The AI handles routine questions 24/7 from your knowledge base and hands complex cases to your team along with the full chat history. The knowledge base learns from your website, documents, and resolved tickets, without bot programming.

4 hybrid modes (full auto · AI-first · human-first · time-based)

Knowledge base from website, documents & FAQs

Confidence scores & smart handover to your team

Small features, big impact. From thousands of customer conversations we know what really takes the load off support teams. Meaningful AI automation runs in the background, suggests replies, shows performance at a glance, and turns scattered channels into one unified customer view.

Appointment reminders to prevent no-shows

Cross-channel contact matching and history

AI reply suggestions and ticket summaries in chat

Tags, segments, and click tracking maintained automatically

Workflows, agent templates, live translation (100+ languages), and much more

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Hi, what shipping options do you offer to Germany?

We offer Standard shipping (3–5 days, free) and Express (1–2 days, €9.90) to Germany. All orders are tracked.

Confidence: 96% – answered from knowledge base

Fully GDPR-compliant. Your customer data stays protected under EU law.

AI hosted on European servers. No model training with your data.

Made in Germany. German-speaking support. DPA available on request.

Setup in just a few minutes. 100 test messages free. No credit card required.

5 MIN SETUP · GDPR · 14-DAY TRIAL · NO CREDIT CARD

FAQ

What does the WhatsApp Business API actually cost?

SendSeven starts at €79/month (Professional) for the full AI-powered platform, no per-user fees. On top come the official Meta conversation fees, billed by Meta directly. We show them transparently before you send.

How long does setup take?

Usually just a few minutes. Via Meta's Embedded Signup you connect your WhatsApp Business account directly from SendSeven, including phone number verification. Right after, you can send your first campaigns.

Do I need my own phone number?

Yes. You can bring an existing landline or mobile number, or get a new one from us. The number cannot be used in parallel with the WhatsApp app, except in Coexistence mode.

Can I keep my WhatsApp Business app?

Yes. With Coexistence mode you keep the Business app on the phone and use SendSeven on top for team inbox, AI replies, and marketing campaigns, all on the same phone number. Up to 6 months of chat history is carried over on activation. Meta's per-conversation rates are identical to full Cloud API: the mode you choose does not affect Meta's pricing. More in our Coexistence guide or the developer setup guide.

Which team size is Coexistence right for?

Coexistence fits solo founders and teams of up to about three people who share one phone. From five agents or multi-shift operations onwards we recommend going straight to full Cloud API: unlimited agents with assignment, internal notes, tags, and SLAs, no phone dependency. You can switch from Coexistence to Cloud API later, the number stays.

What about GDPR and data protection?

SendSeven is GDPR-compliant from Germany: EU hosting in Frankfurt, German data protection officer, DPA in the standard contract. AI runs on Google Vertex AI Enterprise. Data stays in the EU.

What is the WhatsApp Business API?

The WhatsApp Business API is Meta's official interface for businesses. It enables newsletters to unlimited recipients, a shared inbox for multiple agents, automation, and CRM integration. The free Business app, by contrast, is limited to 1–2 people, 256 recipients per broadcast, and no API access. Official providers like SendSeven are Meta Business Partners and handle verification, setup, and hosting.

Can I connect my existing CRM or shop system?

Yes. SendSeven ships a full REST API and webhooks. With the Flow Builder you wire up integrations without code. Zapier and Make cover an additional 5,000+ tools, including Shopify, Shopware, HubSpot, and Salesforce.