Instagram DM for Business: Messaging, Shopping & Support
Manage Instagram DMs at scale. Automated replies, shopping integration, story mentions, and team inbox. 2B+ users. Connect via SendSeven.
The Instagram Messaging API lets businesses handle DMs, Story replies and mentions programmatically, across 2 billion monthly users and 200 million business accounts. SendSeven connects Instagram in under 5 minutes, puts DMs in one shared inbox, and answers routine questions with AI from your knowledge base. From EUR 49/month, AI from EUR 79.
Turn DMs into revenue. Customer service, marketing, and commerce – all through Instagram with SendSeven.
FAQ
What is the Instagram Messaging API?
The Instagram Messaging API allows businesses to manage Instagram DMs programmatically. It supports receiving and sending messages, reacting to Story replies, and automating conversations at scale. Access requires a connected Instagram Business account and Meta app approval. SendSeven handles the setup and provides a unified API alongside other channels.
Can I automate Instagram DMs?
Yes. With SendSeven, you can set up automated welcome messages, keyword-triggered DM responses, and AI-powered replies based on your knowledge base. You can also create comment-to-DM flows that automatically send a private message when users comment on your posts. All automation respects Meta's platform policies.
Can I sell products via Instagram DMs?
Yes. You can share product images, descriptions, and payment links directly within DM conversations. Combined with Story replies and comment-to-DM automation, Instagram DMs become a sales channel – from the first question to the buy-link.
Is Instagram messaging GDPR-compliant?
Yes. SendSeven processes all data within the EU and provides GDPR-compliant opt-in management. Instagram conversations are handled with the same privacy and security standards as all other channels on the platform. Made in Germany.
How does Instagram differ from Messenger for business?
Instagram is visual-first with native Story and Reels integration, making it ideal for brands with strong visual content. Messenger is tied to Facebook Pages and supports more structured bot interactions. Both are Meta platforms, and SendSeven unifies both in a single inbox – so you do not have to choose.