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From the Blog

Strategies, practical tips and industry insights for your customer communication.

Trigger words on the product: from sticker to subscriber
Marketing

Trigger words on the product: from sticker to subscriber

Every opt-in link and every QR code carries a pre-filled message. The word inside it decides which sequence starts after the scan, and it tells you which stand the sign-up came from. How to choose the word, how to measure every spot with it, and where it does not reach.

KV

Kai Viertel

Aug 3, 2026 · 5 min

Subscribers without ad budget: three touchpoints you already own
Marketing

Subscribers without ad budget: three touchpoints you already own

You already own three sign-up surfaces: your email signature, the login page of your guest WiFi and the contact button in your Google Business Profile. All three are set up in half an hour and cost no media budget. Each one comes with a rule worth knowing before you start.

KV

Kai Viertel

Aug 3, 2026 · 4 min

WhatsApp QR codes: 6 spots where people actually scan
Marketing

WhatsApp QR codes: 6 spots where people actually scan

A QR code only wins subscribers where customers are waiting and have a reason. Six spots work reliably in everyday business: the receipt, the table tent, the business card, the invoice, the parcel insert and the shop window. With the right sentence for each spot, the right size, and the four mistakes that cost subscribers.

KV

Kai Viertel

Aug 1, 2026 · 5 min

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