SendSeven for B2B Wholesale | Central Sales Communication
Stop taking orders on private phones. WhatsApp Business API with one shared inbox, AI chatbot & WhatsApp campaigns for wholesalers. GDPR-compliant.
SendSeven helps B2B wholesalers cut manual order processing by up to 60% through WhatsApp ordering. Field sales send catalogues, take orders and confirm deliveries at 98% open rates. Automated reorder reminders and delivery notifications cut support calls by 45%, and ERP integration enables live stock checks. GDPR-compliant, EU-hosted, AI processing in Frankfurt.
SendSeven replaces chaotic communication via private employee phones with a central, GDPR-compliant platform. Your entire sales team – inside and field – works from a shared inbox with full customer history, regardless of whether the inquiry comes via WhatsApp, email, SMS, or live chat.
Your field sales team is chatting on private phones and you're losing orders, data, and control.
71% of SME wholesalers still record orders manually. At the same time, half of customer communication runs through sales reps' private WhatsApp accounts – without CRM integration, without GDPR compliance, without traceability. SendSeven gives your sales team a professional, centralized channel for order intake, customer support, and campaigns – GDPR compliant and with full transparency.
Good morning! Please 20x item 4712 olive oil extra virgin and 15x item 3301 balsamic. Delivery by Friday possible?
09:42Order recorded! ✅ 20x Olive oil extra virgin (4712) – €189.80 15x Balsamic (3301) – €112.50 Total: €302.30 net Delivery: Friday confirmed. Invoice follows via email.
09:42Perfect, thanks! 👍
09:43Brands that rely on SendSeven
- PepsiCo
- SEWOBE
- Brazen Labs
- Hypatia Advisory
- Strg+
- dunatura
- Heineken
- Shoplogin
- BN Sicherheit
- Techsys Digital
- Ofenerlebnis
- Maserico
What uncontrolled sales communication costs your company
Most B2B wholesalers underestimate the hidden costs created by private WhatsApp usage, manual order entry, and fragmented customer communication. Here are the numbers for a typical wholesaler with 500 active business customers:
Sales communication on private smartphones
Your field sales reps chat with customers via their private WhatsApp accounts. When an employee leaves, they take all customer histories, agreements, and orders with them. The company loses knowledge – and risks GDPR fines up to €20 million or 4% of annual revenue.
Example calculation: 8 field sales reps × ø 60 active customer chats = 480 business relationships without central documentation. With one employee change per year, 60 customer histories are completely lost.
Manual order entry & media breaks
Orders come via phone, fax, email, and WhatsApp messages – and all are manually transferred to the ERP. Each transfer costs time, each typo costs money. Mis-shipments, returns, and rework eat into your margin.
Example calculation: 400 orders/month × 15 min. manual entry × €28/hr labor costs = €2,800/month. Plus 3% error rate × 400 orders × ø €120 follow-up costs per error = €4,200/month for corrections and returns.
Missed reorders & silent customer churn
Your existing customers order irregularly, and nobody follows up. Without proactive communication, customers forget to reorder – or order from competitors. A B2B newsletter via email reaches just 20% of your recipients.
Example calculation: 500 active customers × 15% order less frequently than needed × ø €2,400 lost annual revenue per customer = €180,000/year. Plus: 5% silent churn × 500 customers × €12,000 CLV = €18,000/month loss.
Typical annual loss of a mid-sized wholesaler with 500 active business customers – through uncontrolled sales communication, manual order processes, and missing customer activation.
Why your B2B sales stays below its potential
Whether sales management, order processing, or executive management – the symptoms differ, but the cause is the same: fragmented, undocumented customer communication without a central platform.
Professional WhatsApp Business API instead of private phones with everything your B2B sales needs
SendSeven replaces chaotic communication via private employee phones with a central, GDPR-compliant platform. Your entire sales team – inside and field – works from a shared inbox with full customer history, regardless of whether the inquiry comes via WhatsApp, email, SMS, or live chat.
Your customers continue to order conveniently via WhatsApp message – but the message lands in the central inbox, gets assigned to the right employee, and is traceable for the entire team. Plus WhatsApp broadcasts for offers, an AI chatbot for standard questions, and connection to your ERP via Zapier, Make.com, n8n, or REST API.
- Centralized inbox for WhatsApp, email, SMS, live chat, Instagram DM, Messenger & Telegram
- 360° contact profile: order history, communication, tags, and custom fields per business customer
- WhatsApp Business API with verified business profile – no private phone, full GDPR compliance
- AI chatbot for standard questions: availability, delivery times, price lists – 24/7 without staff effort
- WhatsApp broadcasts & email campaigns for special prices, new products, and seasonal offers
- ERP & inventory system connection via Zapier, Make.com, n8n, or REST API
Each channel has a role in the B2B sales cycle
In B2B wholesale, it's not about reach – but about speed, reliability, and traceability. Here's the optimal channel mix for your sales team:
Order intake, quick inquiries, quote sending, delivery status updates, personal customer service
For everything where speed and personal contact make the difference
Concrete B2B scenarios that show results from day 1
No theoretical concepts – but the five biggest levers wholesalers use to professionalize their sales immediately.
Orders on private phones – without control and traceability
Customers send orders as WhatsApp messages to the field rep's private number. They forward it via screenshot to inside sales. Media break, typos, no central documentation.
Centralized order intake via WhatsApp Business API
Customers order through a professional WhatsApp Business number – the message lands in the central inbox and gets assigned to the responsible inside sales employee. Via Zapier or Make.com, order data flows directly into your ERP. The customer receives immediate order confirmation via WhatsApp. Complete customer history in 360° contact profile.
Orders arrive structured, confirmation goes out in minutes instead of hours. Error rate drops below 1%.
Your inside sales answers the same questions hundreds of times
"Is article 4712 available?", "What does the 50-unit pallet cost?", "When will my order be delivered?" – Routine inquiries make up 50–60% of all customer contacts and tie up capacity your team needs for real consulting.
AI chatbot with your knowledge base – 24/7 available
Feed the SendSeven AI assistant your price list, product range, delivery terms, and FAQ. The bot answers routine questions immediately via WhatsApp, live chat, or Messenger. For complex inquiries or individual price negotiations, it automatically escalates to the responsible sales rep – with the conversation history so far.
Your inside sales gains ~20 hours/month for real consulting and sales. Customers get answers in seconds – even at 9 PM.
Special prices and new products don't reach your customers
Your email newsletter has a 20% open rate. That means: 80% of your business customers never see your special offers, volume discounts, and new products. Field sales can't call every customer individually.
Targeted WhatsApp broadcasts to B2B customer segments
Segment your business customers by tags (industry, region, revenue class, product group) and send targeted WhatsApp broadcasts: special prices for seasonal goods, new catalog products, volume discounts. 98% open the message. Complement with email for detailed price lists and SMS for time-critical special items.
With 500 B2B customers and ø €1,200 order value, a WhatsApp campaign with 5% conversion generates €30,000 additional revenue per campaign.
Customers order less frequently than they should – nobody reminds them
Your customers have regular need for certain products, but nobody proactively reminds them to reorder. Field sales only comes by every 4–6 weeks, and in between the customer orders from the nearest supplier.
Proactive reorder campaigns via WhatsApp
Send targeted WhatsApp broadcasts to customers whose last order for a specific product group was a defined time ago. Segment by custom fields (e.g., industry, order rhythm) and personalize the message: "Your stock of [product] should be running low – should we deliver more?" One tap is enough for the order.
Existing customers order more frequently and regularly. Per 500 customers = up to €180,000 additional revenue/year.
Website visitors disappear – no quick line to sales
Potential business customers visit your website, see your product range – and disappear. Your contact form has a 24–48 hour response time. In B2B, speed counts: whoever responds first gets the customer.
Live chat & WhatsApp as immediate channel for new customers
Embed the SendSeven live chat widget on your website. Prospects start a chat, ask questions about the product range or request a price list – your sales team responds in real-time from the central inbox. Outside business hours, the AI chatbot handles initial qualification: industry, needs, order volume. Next morning, your sales rep has a qualified lead with all info.
Low entry barrier (chat instead of form) + immediate response = significantly higher conversion rate from prospect to new customer.
What SendSeven means for your wholesale business
Conservative calculation based on 400 orders/month, ø €1,200 order value, and industry-standard values for DACH B2B trade.
Calculation based on industry averages for DACH B2B wholesale (Sources: EHI Retail Institute, IFH Cologne, Destatis). Actual results vary depending on product range, customer structure, and existing digitalization level.
In B2B trade, data protection isn't an option it's the foundation of business
Your business customers trust you with prices, terms, and order data. Private WhatsApp accounts violate GDPR and jeopardize this trust. SendSeven makes your customer communication legally compliant.
EU hosting · AI processing in Frankfurt
All customer data – contacts, order histories, communication logs – is processed on EU servers (Google Cloud), AI in Frankfurt (Vertex AI). No data transfer to third countries. For B2B companies with German business customers, a decisive trust factor.
No more private phones – WhatsApp Business API
SendSeven uses the official WhatsApp Business API. No address book sync with Meta servers, no access to private contacts. Your company communicates via a verified business number with green checkmark – professional and GDPR compliant.
Audit-proof communication history
Every message, every agreement, every order intake is documented centrally and audit-proof. When an employee leaves the company, all customer relationships remain. Ideal for audits, complaints, and documentation requirements in trade.
DPA & double opt-in – integrated by default
Data Processing Agreements (DPA) are immediately available – no back-and-forth with your legal department. Double opt-in for WhatsApp, email, and SMS is integrated into the platform. Consents are documented audit-proof.
Frequently asked questions
Is WhatsApp GDPR-compliant for B2B wholesale sales?
Can customers place orders through WhatsApp with SendSeven?
How much does SendSeven cost for a wholesaler?
Can SendSeven remind customers to reorder automatically?
How fast can a wholesaler get started?
Related industries
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Move your B2B sales from private phones to a professional platform.
Try for free – and see in 14 days what centralized customer communication means for your wholesale business.
No credit card required · 100 test messages included · Setup in 5 minutes · GDPR compliant