What is the SendSeven Flow Builder?
The SendSeven Flow Builder is a visual drag-and-drop editor for multi-step customer journeys. Ten node types and ten triggers cover most marketing automation without code, including an AI assistant step, webhooks, and approved WhatsApp templates sent straight from a flow. External systems can start a flow via Zapier, Make.com or n8n. From EUR 79/month (Professional).
Customer journeys.
Without code.
Visual drag-and-drop editor with connected building blocks. So intuitive that your marketing team builds multi-step customer journeys across every channel. No developers. No Zapier. No compromise.
Three levers for real customer journeys
One trigger turns into a story: if-then branching, waits, collected answers, all across the channels your customer actually reads. Without anyone writing code.
6 channels in one flow
A flow starts on WhatsApp, follows up by email 24 hours later, sends an SMS if there's no reaction. Your customer doesn't notice it's a flow. They just notice that someone is paying attention.
Automated where it helps. Personal where it counts.
The "Run AI Assistant" block handles routine questions automatically. When the confidence threshold drops, it hands off cleanly to a human agent, with full context. Your team focuses on the cases where a person is actually needed.
Live funnel, not guesswork
Every step shows how many contacts pass through and how many drop. Drop-off on step 4? You see it instantly and fix the flow without redeploying.
Multi-channel cascade in one flow
Welcome on WhatsApp. 24 hours later, an email with the right products. If they click: a WhatsApp nudge to checkout. If they don't: an SMS that the discount expires tomorrow. One customer journey, three channels, one story. Your team builds it in a morning, and the flows run 24/7.
- Welcome sequences, cart recovery, win-back of inactive customers, birthday campaigns, NPS surveys: all in one tool
- Branches by click, reply, tag or contact field: every customer gets only what fits them
- Pinpoint waits from seconds to days; the flow holds until the moment is right
- Triggers your way: API call from your shop, keyword from inbound messages, schedule, or on conversation closed for post-ticket surveys and NPS asks
14 building blocks, from simple sends to AI hand-offs
Send. Send a template, even outside the 24-hour window. Wait. Branch. Choice by tap. Tag. Hand off to a human. Collect a reply. Generate a tracked link. Fire a webhook. End the flow. Run an AI Assistant with a clear confidence threshold. Query your Knowledge Base. Send an email, whatever channel the flow runs on. Fourteen blocks. Combined, they become a welcome sequence, cart recovery, reactivation campaign, birthday flow, NPS survey, lead qualifier, or an automated first response that hands off cleanly to your team when a real issue comes up.
- Send Template: approved WhatsApp templates straight from the flow, with an automatic path per quick-reply button plus fallback and timeout. Works even outside the 24-hour window
- Send Email: drop a real email into any flow, even one running on Instagram or Messenger. Collect an address mid-flow and send the confirmation at the end, no channel switch needed
- Rich media in the Send block: image or video together with buttons, WhatsApp buttons and lists with header and footer, quick replies on Telegram, Messenger, and Instagram
- Collect Input turns into a small chatbot: ask for first name, preferred slot, satisfaction score, straight in the flow
- Free-text routing without buttons: the contains-any-of operator routes replies like "no, nope, not interested" down the right path, regardless of casing
- Run AI Assistant: automate routine questions, hand off cleanly when confidence is low. Three wired outputs (completed, timeout, escalated)
- KB Query fetches a short answer straight from your Knowledge Base, no full dialog mode. Perfect for standard questions with source citations
- Webhooks pull data from your shop or CRM and push flow results back. No double data entry
- Every node carries a name you choose, and every edge has a jump-to-node picker. Big flows stay readable, even three months later
Funnel per stage, replay per contact
The Observe tab shows every step as a funnel stage: entered, currently waiting, completed runs at a glance. Below it, the per-contact flow recording: full audit trail with millisecond precision, every message, every reply, every system step. Compliance buyers love it.
- Drop-off rate between any two stages; find the weak spot in seconds
- Channel performance: Sent, Delivered, Opened, Replied per channel
- Replay timeline per contact with millisecond precision (GDPR-compliant audit trail)
- Stop button cancels active runs for individual contacts, without restart
GDPR-compliant drip sequences
Opt-out has to be frictionless, otherwise a customer becomes a complaint. If a contact replies STOP, UNSUBSCRIBE or CANCEL on SMS or WhatsApp (the globally established opt-out keywords), the flow ends for them instantly. Optional confirmation message. Zero effort for your team.
- Repeat triggers handled cleanly: Block, Restart, or Run in parallel
- Customer replies mid-flow? Either keep going or stop and hand off to a human agent
- Opt-out keyword detection on SMS and WhatsApp, confirmation message optional
- One-click opt-out via {{flow.stop_url}}: drop into any message, audit-safe
From trigger to live flow in 3 steps
No sandbox mode, no compile step. Publishing means: from now on, contacts flow through. No waiting.
Pick the trigger
Manual API call for integrations, keyword trigger for inbound messages, or schedule via the Scheduler (birthdays, weekly sequences).
Connect the building blocks
Click the plus button, choose a block, fill it in. Move blocks freely via drag and drop, and reset to auto-layout anytime. Branch, wait, send. Done.
Publish and observe
The Observe tab shows from second one how contacts flow through. Spot drop-offs, adjust steps, no restart needed.
Pairs well with these features
Frequently asked questions
More revenue. Loyal customers. Less effort.
Customer journeys, finally without code. Your marketing team builds welcome sequences, cart recovery, and reactivation flows themselves, across every channel. Your service takes over the moment a customer replies. That's how automated journeys feel when they're built right.